What is really inside the ink you use every day? 

You've opened dozens, perhaps even hundreds, of pigment bottles over the years.

You've learned which colours you prefer, and what results you hope to achieve.

But how much of that comes from 'feelings' and how much from truly understanding what's inside those bottles....? 

Because being told which bottle to choose by a trainer or brand isn't the same as truly understanding why you're choosing it.

In the next 20 minutes, I'll take you inside a PMU ink formulation, show you the different ingredients it can contain, why they're there, and how they work together.

I'm Akira Nitsche, and for more than twenty years, I've worked in health, beauty and PMU as a skin therapist, PMU artist, educator and researcher, with further studies in pharmacology and immunology through Harvard Medical School.

For years, I linked my growth and drive to achieve better results in what seemed like the most logical places: a new ink, a different needle, another masterclass.

And while those investments taught me a lot, my healed results only truly began to improve when I stopped simply changing brand names and products and started understanding what was actually inside them, how formulations differed, and why those differences mattered.

This free lesson comes directly from the Chemistry module inside the PMU Scientist™ online programme.

And before you press play, I'd love you to do one thing.

Take one of your own ink bottles read the ingredient list.

And then, when the lesson is over, read the label again.

Same bottle. Same ingredients. And I hope already a completely different vision of what you're looking at....in just 20 minutes  ✨

So, what did you see on that label?

If it's anything like my own experience, the label probably looks a little different now. Nothing about the bottle has changed, but you understand more about what you're looking at.

That's the moment I love most in teaching: when something you've worked with for years suddenly starts to make sense in a completely new way.

Moments like that are where real expertise begins.

And I know how much you've already invested to get where you are today: in courses, techniques, better products and tools. I did exactly the same.

But at some point, I realized that the more we all invest in the same things, the more alike we begin to look from the outside.

Scroll through any feed and you'll see beautiful brows, lips and eyeliners everywhere.

And what makes you truly different has quietly become invisible.

And that matters.

Because a client doesn't make her choice when she's sitting in your chair. She makes it long before, while she's scrolling, comparing beautiful results that often look remarkably similar, and asking herself one quiet question:

Who can I trust enough to let near my face?

The answer isn't necessarily in another before-and-after photo. It's in what she can't see in a picture: the understanding, care and expertise behind your choices.

The fact that you're here, watching a 20-minute lesson about what's actually inside a bottle of ink, already says something about you.

Not every artist is curious enough to look this deeply into the work they do.

But you are.

And that level of professionalism is what can truly set you apart.

Especially in today's crowded industry, where portfolios look increasingly similar, promises sound alike, and AI-generated content makes it even harder to distinguish what's genuine from what simply looks impressive.

So perhaps the most important question is no longer just how good you are at what you do.

But how do you make that expertise visible, recognizable and trustworthy to the outside world?

And that's exactly what PMU Scientist™ was created for.

Why I built this for you

For a long time, I believed professional growth meant adding more: more products, more techniques, better tools. Many of those things helped me become the artist I am today. But none of them helped someone looking at my work understand why she should choose me.

What truly changed things began with the same kind of question you asked yourself today: what is actually inside this bottle, and why? The deeper I understood my work, the more I could make decisions with confidence, stand behind every choice and explain the why in a way my clients could understand.

And then something happened that I hadn’t expected. I no longer had to ask people to trust me, because I could give them genuine reasons to. Conversations stopped being about defending my prices and became about helping people understand the care, expertise and professional judgment behind my work.

That’s exactly what I wish for you. Not to become a different artist, but to build on everything you’ve already achieved, with an understanding that stays yours whatever brand you use or trend comes next.

And then to let it be seen. Imagine someone looking for an artist she can feel safe with, finding your name in the PMU Scientist™ Global Directory with Certified PMU Scientist™ beside it, and knowing before she has seen a single photo that you understand your work far beyond what’s visible.

You’ve already invested so much in your artistry. Perhaps now is the moment to invest in what sits behind it.

Your artistry is already visible. Now let your expertise be seen, too.

Stay forever-curious.

Akira

Founder, The PMU Scientist™

P.S. Did you look at your ink bottle again after the lesson? I'd love to hear what surprised you. Send me a comment or DM on Instagram, even one line is enough. I read every message.